How to Add homepage links on the top left logo on Webflow?

The logo in the top left of your site is almost always the first element visitors see, and for most sites, it's completely unlinked or links to an external asset rather than your homepage. This is a small UX problem with a mild SEO implication: every page should give users a clear path back to your homepage, and the top-left logo is the universal convention for that.

From an SEO standpoint, the homepage typically carries the most authority on your domain. Internal links pointing to it — including the persistent navigation logo link on every page — reinforce its importance in the site hierarchy. It's a minor signal, but every signal stacks.

In Webflow, linking your logo to the homepage is done in the Navigator or Designer by selecting the logo image or container element, then setting a link on the wrapping element. For a static link to the homepage, use / as the URL. This ensures the link works regardless of the domain or whether you're previewing in staging or production.

If your logo is part of a Navbar component, the link is usually already built into the component structure. Check that it's set to / and not to an absolute URL that might break on a staging domain. A common mistake is setting the href to https://www.yourdomain.com instead of just /, which means the link stops working correctly on preview links or custom staging domains.

For accessibility, the logo link should have an aria-label attribute set to something like "Return to homepage" or just the site name. Screen readers don't read images, so without this label, users with screen readers encounter a link with no description, which is a WCAG failure.

The fix is straightforward: select the link element wrapping your logo, add a custom attribute in Webflow's element settings, name it aria-label, value it as your site name or "Homepage." Takes 30 seconds and it's the right way to do it.