Implementation overview
Create Multi Intent Pages Primary Secondary Queries
Multi-intent pages address multiple related queries in one comprehensive resource, satisfying both primary search intent and related questions users commonly have.
Multi-intent pages won't automatically rank for everything. However, they will capture more diverse traffic and provide AI systems with comprehensive context for better understanding and citation.
How to do it on Webflow?
1. Research query clusters
Use keyword research tools to identify primary and secondary intents for your topics
2. Create content section templates
Build Webflow components for different intent types: How-to, What is, Why, Comparison, Troubleshooting
3. Implement internal linking
Set up related content suggestions and cross-references between multi-intent sections
4. Optimize with Webflow MCP server
Use Webflow MCP server to analyze content gaps and suggest secondary queries to address in existing multi-intent pages
Do's
✅ Research related questions: Use tools like AnswerThePublic to find secondary queries on your topic
✅ Group similar intents: Address variations of the same question in one comprehensive page
✅ Structure with clear sections: Use headings that match different search intents
✅ Link between related pages: Connect multi-intent pages to create content clusters
Do's
❌ Don't stuff unrelated topics: Keep secondary queries relevant to the main topic
❌ Don't create duplicate content: Ensure each multi-intent page has a unique primary focus
❌ Don't ignore search volume: Balance comprehensive coverage with actual user demand
❌ Don't forget mobile users: Ensure multi-intent pages are easily navigable on small screens
Tools
