Implementation overview
How to Create Multi-Intent Pages in Webflow for AI Search (2026)
Most pages target a single search intent. Multi-intent pages go further: they address a primary query and the cluster of related queries that surround it — the follow-up questions, the comparisons, the definitions, the how-tos that users ask before and after the main question.
This matters for AEO because AI systems like Perplexity and ChatGPT retrieve content at the topic level, not the keyword level. A page that comprehensively covers a topic — including secondary and tertiary questions — is far more likely to be cited as an authoritative source than a page that narrowly targets one query.
For SEO, multi-intent pages reduce the need to create dozens of thin single-topic articles. Instead, one well-structured page can rank for a cluster of related keywords, earn more backlinks as a comprehensive resource, and keep users engaged longer by anticipating their next question before they bounce.
In Webflow, this is a content architecture decision: structuring your CMS templates and page layouts to accommodate multiple intent layers without sacrificing clarity or depth.
How to do it on Webflow?
1. Research the intent cluster for each topic
Before writing, map all the intents surrounding your primary keyword. Use:
• Google’s “People Also Ask” — these are the secondary queries most closely associated with your primary keyword
• “Related searches” at the bottom of the SERP — these show query variations and adjacent intents
• Your keywords index page — cross-reference your keyword collection to find secondary queries you already track
Group the queries into intent types:
• Informational — “what is X?”, “how does X work?”
• Comparative — “X vs Y?”, “best X for Y use case?”
• Procedural — “how to do X?”, “steps to implement X?”
• Troubleshooting — “why is X not working?”, “common X mistakes?”
2. Structure the page by intent section in Webflow
In the Webflow Designer, build your page with distinct H2 sections for each intent layer:
• H1: Primary keyword (informational or procedural intent)
• H2: What is X? — definitional section (300–400 words)
• H2: How to implement X in Webflow — procedural section (main content block)
• H2: X vs Y — comparative section if relevant
• H2: Common mistakes / troubleshooting — problem-solving section
• H2: FAQ — catches long-tail question-form queries
Each H2 section should be self-contained enough that it could rank independently for its sub-query — this is what makes the page multi-intent rather than just long.
3. Add intent-specific CMS fields
For CMS-driven multi-intent pages (blog posts, guides), extend your collection with fields that map to each intent layer:
• Definition (Plain Text) — a one-sentence definition of the primary topic
• How-to steps (Rich Text) — the procedural content block
• Comparison notes (Rich Text, optional)
• FAQ — see the FAQ sections guide for field setup
• Key Takeaway (Plain Text) — summary extraction signal
This gives editors a structured template to fill out per intent layer, rather than writing a single undifferentiated body text block.
4. Implement section-level internal linking
Each H2 section is a potential entry point from different queries. Add anchor links to each H2 section so that:
• Internal links from other pages can target specific intent sections (e.g. “for the comparison, see /topic#vs-section”)
• AI systems that extract answers from specific sections can reference the exact URL + anchor
• Users arriving from different queries land directly at the relevant section
In Webflow, set a custom ID attribute on each H2 div wrapper to create clean anchor URLs.
5. Validate intent coverage with the Webflow MCP server
Use the Webflow MCP server to cross-reference your published multi-intent pages against your keyword index — checking which secondary queries have a corresponding H2 section and which are missing, creating a targeted content gap list for each page.
Pair multi-intent pages with natural language writing to ensure each intent section is conversational and extractable — not just keyword-present.
Frequently Asked Questions
What is a multi-intent page?
A multi-intent page is a single web page that addresses multiple related search queries within one structured document. Rather than targeting one keyword, it covers a topic cluster — the primary query plus the informational, comparative, and procedural questions users commonly ask around it. This makes the page more comprehensive, more linkable, and more likely to be cited by AI systems.
How is a multi-intent page different from a long article?
Length alone doesn’t make a page multi-intent. A multi-intent page has distinct, clearly labelled sections for each intent type — each one self-contained enough to answer its specific sub-query. A long article can cover the same total word count but lack the structural clarity that allows search engines and AI systems to extract targeted answers from individual sections.
Can multi-intent pages cause keyword cannibalisation?
Only if multiple pages on your site target the same primary keyword with the same intent. Multi-intent pages are designed to consolidate related queries under one URL, which reduces cannibalisation rather than causing it. The risk is if you create a multi-intent page that overlaps the primary focus of an existing dedicated page — in that case, merge or redirect the thinner page.
How many intent layers should one page cover?
3–5 intent layers is the practical range for most topics. Below 3, the page is just a standard article. Above 5–6, the page risks becoming unfocused and difficult to navigate. Use your research to identify which intent layers have real search volume — don’t add sections to fill space.
Sources
• Ahrefs — Search Intent: The Overlooked ‘Ranking Factor’
• Moz — How to Find Secondary Keywords for SEO
• Google — Creating helpful, reliable, people-first content
Do's
✅ Research the full intent cluster before writing: Use PAA, related searches, and your keyword index to map every sub-query worth addressing
✅ Structure with clear H2 sections per intent: Each section should be self-contained and answer its specific sub-query independently
✅ Add anchor IDs to each H2 section: Enables targeted internal links and direct-entry URLs for users arriving from specific queries
✅ Link between related multi-intent pages: Build a content cluster where pages reference each other’s most relevant sections
✅ Validate coverage against your keyword index: Systematically check which secondary queries are missing a corresponding section on each page
Do's
❌ Don’t stuff unrelated topics into one page: Secondary queries must be genuinely related to the primary topic — relevance, not volume, is the criterion
❌ Don’t create duplicate content: Each multi-intent page should have a unique primary focus that distinguishes it from other pages on your site
❌ Don’t ignore search volume for each intent layer: Only add sections for sub-queries that users actually search for — filler sections signal thin content
❌ Don’t forget mobile navigation: Long multi-intent pages need a sticky table of contents or clear jump links so mobile users can navigate to their relevant section
❌ Don’t mix intent layers without clear visual separation: Readers and AI systems need distinct H2 boundaries to identify where one intent ends and another begins
Tools
