Set up Bing Webmaster Tools

Google gets the majority of search traffic. Bing gets somewhere between 3–10% depending on the market. For an English-speaking B2B audience, that share trends toward the higher end — desktop search in enterprise environments often defaults to Bing through Edge. Not the priority, but not nothing.

Bing Webmaster Tools is the Bing equivalent of Google Search Console. It shows how Bing crawls your site, which keywords your pages rank for in Bing, and any technical issues Bing has encountered. It's worth setting up before launch, even if you only check it quarterly.

How to set it up: go to Bing Webmaster Tools, add your site, and verify ownership. Bing accepts the same verification methods as GSC — an HTML tag in your page head, an HTML file upload, or a CNAME DNS record. If you've already verified in GSC, there's a shortcut: Bing lets you import your site directly from your Google Search Console account in a few clicks.

After verifying, submit your sitemap. In Webflow, your sitemap is automatically generated at yourdomain.com/sitemap.xml. Submit this URL under Sitemaps in Bing Webmaster Tools. Bing will crawl it on its own schedule, typically within a few days of submission.

Check the SEO Reports section after the initial crawl. It flags issues similar to GSC: crawl errors, pages with thin content, missing meta tags, and broken links. The overlap with GSC is significant, but Bing occasionally flags issues GSC misses — particularly around structured data and pages deep in your site structure that aren't well-linked.

The monthly check: alongside your GSC review, log into Bing Webmaster Tools and look at your top ranking keywords. Compare them to your GSC data. If a keyword you rank for in Google doesn't appear in Bing, check whether Bing has crawled and indexed that page using Bing's URL Inspection tool. It works like GSC's and will tell you the index status and last crawl date.

Setting this up takes about ten minutes and costs nothing. If you're working through a Webflow SEO Checklist, this is one of the quick wins to complete before launch — there's no reason to leave Bing visibility on the table when the setup is this straightforward.