A page ranking in position 6 with a 2% CTR and a page ranking in position 8 with a 7% CTR will get roughly the same number of clicks — but one of them is doing it more efficiently. The difference is the title tag and meta description.

Meta optimization is the highest-leverage, lowest-effort SEO task there is. You're not rewriting content, not building links, not touching technical settings. You're just changing the words that appear in the search result. And it directly affects how many people click.

Where to find the opportunities. Open Google Search Console, go to Performance, and click on the Pages tab. Sort by impressions. Look for pages with more than 500 impressions per month and a CTR under 3%. These are pages Google is already showing people — you're just not convincing them to click.

Click into each page and check the Queries tab. Look at the exact phrases people search when your page appears. Is your title tag using those words? If someone searches "how to optimize Webflow images" and your title says "Image Best Practices for Web Design," there's a mismatch. Rewrite the title to match the actual query language.

For meta descriptions: they don't directly affect ranking, but they affect clicks. Write them like a pitch, not a summary. What will someone get by clicking your page that they won't get from the other results? Be specific. Include the keyword naturally. Keep it under 155 characters.

A few things that consistently improve CTR: adding a year ("in 2026") signals freshness; starting with a clear action or benefit ("How to...", "The complete guide to..."); including a number ("7 steps", "4 tools"); asking a question the searcher is already asking themselves.

In Webflow, meta titles and descriptions are in Page Settings for static pages. For CMS items, they're in the Collection Settings under the SEO fields. Update them directly in the Designer or via the CMS editor.

Do this check monthly. As your rankings change, your CTR benchmarks change too. A page that climbs from position 12 to position 4 might have a title that worked at position 12 but underperforms at position 4.