How to Add your main keyword in the top description of your page on Webflow?

The opening paragraph of your page is one of the most important pieces of text on it. Google reads the top of the page first, and the language in your first 100-150 words establishes what the page is about. Including your target keyword in that opening — naturally, not forced — reinforces the relevance signal you set with the title and H1.

This isn't about cramming a keyword into the first sentence. It's about writing an intro that accurately describes what the page covers, which naturally results in the keyword appearing early because it's what the page is actually about. If you've written a page about Webflow image optimization and your first paragraph doesn't mention images, optimization, or Webflow anywhere, something is off.

The intro also serves a second purpose: it's the text Google often uses to generate the meta description snippet in search results when no meta description is set, or when your meta description doesn't match what the searcher is looking for. A well-written first paragraph that includes the keyword and clearly states the page's value proposition doubles as a fallback snippet.

In Webflow, the intro text is usually in the first text block or rich text element on the page. For CMS pages, it's often an "Introduction" field in the collection schema that appears at the top of the template. Whatever the technical implementation, check that this field contains real, keyword-relevant content and not a generic placeholder or a version of the page that predates any SEO work.

What the intro should do: state what the page is about, include the primary keyword in the first two sentences, and give the reader a reason to keep reading. "This page covers X. Here's what you'll find." is a solid structure. It's not exciting, but it's clear, and clear is what Google needs to understand what to rank your page for.

Use the free keyword research tool to check whether the keyword you're using in your intro has enough search volume to be worth targeting. If you discover that a related phrase gets significantly more searches, update the intro to reflect the better-performing variant.