Highlight the author’s relevant experience.

Google's E-E-A-T framework added a second "E" for Experience in 2022, and that change matters for how you write about anything on your site. Experience means first-hand familiarity with the topic — not just research, but having actually done the thing you're describing.

Highlighting the author's relevant experience is how you prove that. Not through a list of credentials, but through the specific texture of what's written. Someone who has optimized 30 Webflow sites writes differently about Webflow SEO than someone who researched it. The specifics, the edge cases, the "this doesn't work the way the documentation says it does" — that's experience showing through.

In practice, this means making the author's background visible and relevant to the content. On a page about Webflow image optimization, a note like "I've tested this on sites ranging from 50 to 500 pages, and the behavior changes depending on how your CMS is structured" carries more weight than a generic credentials statement.

Ways to surface author experience in Webflow: include a brief contextualizing sentence at the top of long articles that establishes why the author is qualified to write about this specific topic. Link to the author bio page from the byline on every post. On the bio page itself, be specific — list the types of projects the author has worked on, the outcomes they've produced, and any publications or case studies where their work is documented.

For solo sites where you're the only author, this is even more important. Your homepage, about page, and author bio collectively need to establish your experience clearly enough that Google can build an entity understanding of who you are and what you're qualified to write about. This doesn't require being famous. It requires being specific and consistent.

The rule of thumb: if the experience claim on your site could apply to any random person in the industry, it's not specific enough. Make it yours.