Your page title is the first thing Google reads and the first thing a searcher sees in the results. A descriptive title that includes your target keyword tells Google what the page is about and tells the searcher whether the page is worth clicking.

The format that works: primary keyword first, then a secondary descriptor, then your brand if there's room. "Webflow SEO Checklist: 42 Tasks to Rank Your Site | checklist-seo.com" is better than "checklist-seo.com — Webflow SEO Checklist." Leading with the keyword makes it visible even when the title gets truncated in search results, which happens regularly on mobile where display space is tighter.

Keep it under 60 characters. Google truncates titles that are too long and may rewrite them entirely if it decides your title doesn't accurately match the page content. If your title is being rewritten by Google — which you can check by comparing your set title to what appears in GSC's Performance report — it's usually because the title is too long, too generic, or doesn't match the page well.

In Webflow, set the page title in Page Settings for static pages. For CMS pages, use a dynamic title built from your collection fields. A typical pattern is binding the title to a combination of the item name and a site-wide suffix. For example: [Item Name] | Webflow SEO Checklist. Set this in the page template's SEO title field by combining dynamic fields with static text.

Use the free keyword research tool to verify that the keyword in your title actually has search volume. Optimizing a title around a phrase with zero searches is wasted effort. If you're writing a title for a new page, check the keyword first, then write the title around what people actually type.

Revisit your titles when a page's position drops. A title that matched search intent six months ago may not match it today if the query landscape has shifted. GSC shows you the average position over time — if a page is drifting, the title is one of the first things to review and test.